We recently finished a new series of teaching videos for our partner DSG Consulting. DSG regularly trains some of the top sales teams in the nation to have effective meetings with high-level executives. The DSG consultants are a wealth of knowledge themselves, so we designed an approach for them that hinges on one of their key tools: the whiteboard. The goal was to balance an extended discussion with the visuals to keep it moving along. We were pleased with the results.
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This was the question posed to us by our partners at DSG, a management consulting firm specializing in sales and marketing effectiveness. DSG regularly works with Fortune 100 and 500 companies to transform their messaging and sales strategies. In looking at their unique whiteboard methodology, we designed an approach that would feel professional and polished, yet be able to communicate specific steps and methods in a simple-to-understand way. After working alongside DSG with Adobe, Citrix, and General Dyanamics (among others), we believe that together we’ve been able to create a series of engaging videos that clients and sales teams are extremely happy with. [click to continue…]
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We recently finished a new piece for Ligonier Ministries and Reformation Bible College. I looked back over it this morning and was pleased with how it turned out. Much of that had to do with the great content in the four interviews. But as my editor and I approached the piece, we wondered what the best organizational structure would be. Since we both like music, we decided that copying the musical structure of a string quartet might be fun. To understand our perspective, imagine each student a different instrument and the entire video having three progressing, yet related themes. The goal was to weave the themes together as the students developed them, one picking up from another and then another coming in and continuing, and so forth. All to say, they’re going to have a great semester. I just wish I were down in Orlando in a classroom rather than here in Nashville.
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We spent a hour this morning with a friend who wants to promote his small business with video. He was surprised when we said doing simple, basic things was more useful to potential customers than doing complex, clever things. In this case, we recommended that he work with us to start creating a series of 60 to 90 second videos that answered basic questions his customers had for his industry. He could then post them on YouTube or Vimeo for free, then embed them on his blog, website and Facebook pages.
Since he’s answering real questions that people ask, he’s being useful. As a result, potential customers will take time to listen. Furthermore, these kind of videos are a lot easier and less expensive to make than big marketing videos that are just trying to impress.
If you’re creating videos for your business, think simple first. It’s likely the best route to success.
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