The one thing to remember about marketing videos: Watch “Earning Trust” and see why the major labels print with Fidelity

If you’re interested in creating a marketing video for your company or ministry, the one thing you need to remember is that it needs to be about one thing. This was a principle I heard in screenwriting school and it applies pretty much to everything in marketing. Sure, there can be variations and sub-ideas; but unless the one thing is really clear, then the audience probably won’t get it. Good marketing videos hit the same point over and over again in a simple and entertaining way. In this particular case, we wanted people to associate Fidelity Offset with trust.  The simple argument was this: if major recording labels trust them with their big name artists, so can you. [If you'd like to watch in HD, hit pause and click the link in the corner of the video.]