Posts tagged as:

business

Along with films and documentaries, we like do unique video work for companies. I spent three years as the marketing director for a small business where I sought to find creative ways to use video to show people exactly what the company did (it was amazing how a good video could increase sales). We currently are doing some work for Fidelity Offset, a commercial printer in Nashville, Tennessee with clients around the nation. Almost 90% of their customers have never seen what their printing plant actually looks like. We thought this would be a fun way to show what goes on behind the scenes, as well as to communicate some key aspects of their company: precision, attention to detail, and beautiful printing. As you can see, a lot can be communicated about a company just with sound and images. The music is from an old 1926 piano roll recording of George Gershwin playing one of his preludes. If you’d like to watch it in HD, just click the HD button at the top right of the screen after starting it.

{ 0 comments }

In Praise of Peter Drucker

by Thomas on 07/28/2008

I am an inveterate fan of Peter Drucker.  I think God gave him one of the extraordinary minds of the 20th-century and that his contribution to the world has not yet been truly calculated.† He was a self-designated “social ecologist,” which is a much more accurate descriptive than that of “management guru” or even “father of modern management” that most people today like to apply to him. What fascinates me about Drucker was his ability to sum up the necessary structures in business and organizational life in such an efficient way. I think that most books on business and management written after him are simply footnotes to something he said with greater succinctness and clarity. [click to continue…]

{ 0 comments }