If you’re interested in creating a marketing video for your company or ministry, the one thing you need to remember is that it needs to be about one thing. This was a principle I heard in screenwriting school and it applies pretty much to everything in marketing. Sure, there can be variations and sub-ideas; but unless the one thing is really clear, then the audience probably won’t get it. Good marketing videos hit the same point over and over again in a simple and entertaining way. In this particular case, we wanted people to associate Fidelity Offset with trust. The simple argument was this: if major recording labels trust them with their big name artists, so can you. [If you'd like to watch in HD, hit pause and click the link in the corner of the video.]
Along with films and documentaries, we like do unique video work for companies. I spent three years as the marketing director for a small business where I sought to find creative ways to use video to show people exactly what the company did (it was amazing how a good video could increase sales). We currently are doing some work for Fidelity Offset, a commercial printer in Nashville, Tennessee with clients around the nation. Almost 90% of their customers have never seen what their printing plant actually looks like. We thought this would be a fun way to show what goes on behind the scenes, as well as to communicate some key aspects of their company: precision, attention to detail, and beautiful printing. As you can see, a lot can be communicated about a company just with sound and images. The music is from an old 1926 piano roll recording of George Gershwin playing one of his preludes. If you’d like to watch it in HD, just click the HD button at the top right of the screen after starting it.
I think Greg Wilbur is one of the best living composers of music for worship. That he happens also to be the Chief Musician at Parish Presbyterian Church in Franklin, Tennessee means I have the privilege of hearing his music each week. (You know his music is really wonderful when your 7-year-old daughter sings it to herself when she’s coloring.) Greg recently teamed up with Ligonier Ministries to create a new CD of his songs called My Cry Ascends. Last week, Parish Pres came together to sing a number of those songs, many of which have been sung by the church for years. I am quite sure Greg’s music brings great pleasure to the Lord, who, like 7-year-olds, takes special delight in wonderful songs. If you have a minute, go to Ligonier’s site and sample some of his music for yourself. [If you'd like to watch the video in HD, just click the button in the upper right corner.]
