marketing

So, this guy walks into a whiteboard…

by Thomas on 01/17/2012

We recently finished a new series of teaching videos for our partner DSG Consulting.  DSG regularly trains some of the top sales teams in the nation to have effective meetings with high-level executives. The DSG consultants are a wealth of knowledge themselves, so we designed an approach for them that hinges on one of their key tools: the whiteboard. The goal was to balance an extended discussion with the visuals to keep it moving along. We were pleased with the results.

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Quartet in One Movement & Four Stories

by Thomas on 08/24/2011


We recently finished a new piece for Ligonier Ministries and Reformation Bible College. I looked back over it this morning and was pleased with how it turned out. Much of that had to do with the great content in the four interviews. But as my editor and I approached the piece, we wondered what the best organizational structure would be. Since we both like music, we decided that copying the musical structure of a string quartet might be fun. To understand our perspective, imagine each student a different instrument and the entire video having three progressing, yet related themes. The goal was to weave the themes together as the students developed them, one picking up from another and then another coming in and continuing, and so forth. All to say, they’re going to have a great semester. I just wish I were down in Orlando in a classroom rather than here in Nashville.

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We were asked by Ligonier ministries to create a short promo piece for their new online study center called Ligonier Connect. It’s a neat system that enables people to hear lectures from RC Sproul, read through material he’s written, and discuss theology with other students online. We decided to approach it from a silent film perspective, using a question about justification as the ball that gets batted from person to person. It was a fun little puzzle to put together. To get the most out of it, try to follow the argument as it develops – that is, after all, what’s so engaging about Ligonier Connect.

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We produced this little spot for B&H’s new book by Candace Cameron Bure about being spiritually and physically healthy. In watching all the footage, including a lot of things that weren’t included here, what impressed me most was how honest and natural she was. It certainly made it easy to make it real.

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How do you teach students to worship? | Gregory Wilbur on New College Franklin

September 27, 2010

This is part two of three of our New College Franklin series of short interviews. In this piece, Gregory Wilbur, Dean of the Chapel (and friend of Euclid, among many other impressive attributes) explains the importance of worship to the lives of the students. One of the things I like about Greg’s perspective on worship [...]

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How do you teach students to think? | George Grant on New College Franklin

September 21, 2010

We were asked by our friends at New College Franklin to create three short pieces to explain their unique approach to education. As we talked to them about what they did, three ways of looking at man emerged: Man Thinking, Man Worshiping, and Man Doing. This is the first of the three videos in the [...]

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The one thing to remember about marketing videos: Watch “Earning Trust” and see why the major labels print with Fidelity

July 8, 2010

If you’re interested in creating a marketing video for your company or ministry, the one thing you need to remember is that it needs to be about one thing. This was a principle I heard in screenwriting school and it applies pretty much to everything in marketing. Sure, there can be variations and sub-ideas; but [...]

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Watch a fun video with Gershwin in full color | Behind the scenes at Fidelity Offset

July 2, 2010

Along with films and documentaries, we like do unique video work for companies. I spent three years as the marketing director for a small business where I sought to find creative ways to use video to show people exactly what the company did (it was amazing how a good video could increase sales). We currently [...]

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Watch (and listen) to the newest music for worship | Greg Wilbur’s “My Cry Ascends”

June 18, 2010

I think Greg Wilbur is one of the best living composers of music for worship. That he happens also to be the Chief Musician at Parish Presbyterian Church in Franklin, Tennessee means I have the privilege of hearing his music each week. (You know his music is really wonderful when your 7-year-old daughter sings it [...]

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